Digital Marketing
Meta Ads vs Google Ads for Small Businesses
Meta ads or Google Ads? Compare how each platform works, typical costs, strengths and weaknesses, and which one suits your small business and budget.
Social Media Management
Posting consistently, looking professional and replying to every comment takes more time than most business owners have. INVO2 offers social media management in Sri Lanka that takes the whole job off your plate: strategy, content calendars, design, short-form video, publishing and community management across Facebook, Instagram, TikTok and LinkedIn — all in a voice that sounds genuinely like your brand.
Customers check your social pages before they buy. If the last post was three months ago, graphics look inconsistent or messages go unanswered, they quietly assume the business is struggling or unreliable — even when the opposite is true.
Keeping up is hard. Ideas run dry, design takes longer than expected and every platform has different formats and trends. Social media ends up at the bottom of the to-do list, handled in rushed bursts that never build momentum or a real audience.
We begin with a strategy session to define your audience, content pillars, tone of voice and goals. Each month you receive a content calendar for approval, featuring a thoughtful mix of educational, behind-the-scenes, promotional and community posts, designed to your brand guidelines.
We produce the graphics, carousels and short-form videos, write captions and hashtags, schedule everything at the best times and respond to comments and messages within agreed hours. Monthly reports track reach, engagement, follower growth and — most importantly — enquiries generated.
Great social media starts with understanding your customers, not chasing trends. We build a content plan around the questions your audience asks, the proof they need to trust you and the moments that make your brand memorable — then adapt it every month based on what actually performs.
You get a dedicated team rather than a single freelancer: a strategist who plans, designers who create, a video editor for Reels and TikTok, and a community manager who keeps conversations moving. Everything is shared for your approval first, so your brand voice stays exactly as you want it.
Because we also run paid campaigns and build websites, your organic content, ads and website work together. Popular posts can be turned into ads, enquiries can be routed to WhatsApp or a landing page, and results are reported against the business goals that matter to you — not just follower counts. Over time, this joined-up approach builds a community that recognises your brand, trusts your expertise and chooses you when they are ready to buy.
What’s included
Audience research, content pillars, tone of voice and platform priorities aligned with your business goals.
A monthly plan of posts, stories and Reels shared for your approval before anything is published.
Branded graphics, carousels and short-form video edits built for each platform’s format.
Engaging captions in English, Sinhala or Tamil, with calls to action and researched hashtags.
Replies to comments and messages during agreed hours, with enquiries passed to your team quickly.
Clear reporting on growth, engagement, top posts and enquiries, with recommendations for next month.
Process
We review your pages, competitors and brand assets, and agree goals and approval workflow.
We create a monthly content calendar and share drafts for your feedback.
Approved content is designed, scheduled and published at optimal times.
We manage the community daily and report on results every month.
Starter plan covers two platforms with 12 designed posts per month. Higher plans add Reels, TikTok videos, more platforms and paid-social management. Three-month minimum engagement.
Case studies

A high-intent emergency landing page built for Google Ads: click-to-call first, a two-minute quote form and trust signals above the fold.
View project
A bold, high-energy identity system — wordmark, colour palette, typography, social templates and member cards — ready for launch day.
View projectFAQ
Can’t find your answer? Ask us directly — we reply within 24 hours.
We manage Facebook, Instagram, TikTok and LinkedIn. We recommend focusing on the two or three platforms where your customers are most active rather than spreading effort thinly.
Yes. Every month you receive a content calendar with drafts to review. Nothing is published without your approval, and you can request changes easily.
Yes. Depending on your plan, we edit Reels and TikTok videos from footage you provide, or plan and shoot content with you for a more polished result.
Yes. We create content in English, Sinhala and Tamil, so you can speak to your audience in the language they are most comfortable with.
Organic social builds trust, awareness and community, which supports sales over time. For faster, measurable results we recommend combining it with targeted Meta ads.
We track reach, engagement, follower growth and saves, but we focus on the numbers that matter to your business: profile visits, website clicks, WhatsApp messages and enquiries generated. Each monthly report explains what worked, what did not and what we will change next month.
Social media management focuses on your organic presence — the content on your pages. Paid advertising reaches new people with a budget. They work best together, and we offer both.
Keep exploring
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Meta ads or Google Ads? Compare how each platform works, typical costs, strengths and weaknesses, and which one suits your small business and budget.
Tell us where you want your business to be in twelve months. We will show you the fastest, most cost-effective way to get there — free, with no obligation.