Digital Marketing
Meta Ads vs Google Ads for Small Businesses
Meta ads or Google Ads? Compare how each platform works, typical costs, strengths and weaknesses, and which one suits your small business and budget.
6 min read
Meta Ads (Facebook & Instagram)
Facebook Ads Agency in Sri Lanka
Facebook and Instagram are where your customers spend hours every day. As a Facebook ads agency in Sri Lanka, INVO2 plans, creates and manages Meta advertising campaigns that turn that attention into enquiries and sales. We combine sharp creative, precise audience targeting and accurate tracking, then optimise relentlessly — so your ad budget works harder every single month.
Boosting posts is not the same as running profitable ads
Many businesses start with the “Boost post” button and quickly get frustrated. The post collects likes from people who will never buy, the budget disappears and there is no clear link between spending and sales. It feels like advertising on Facebook simply does not work for their business.
The real issues are usually strategy and measurement. Without a proper campaign structure, conversion tracking, tested creative and a landing page that converts, Meta’s algorithm has nothing useful to optimise towards. Budget gets spread thin, results swing wildly and decisions are based on vanity metrics.
Full-funnel Meta campaigns, measured against real results
We build your campaigns around business outcomes: leads, WhatsApp conversations, bookings or online sales. Tracking comes first — Meta Pixel, the Conversions API and properly configured events — so the algorithm learns from the actions that matter. Then we structure campaigns across the funnel, from reaching new audiences to retargeting warm visitors.
Our team produces scroll-stopping creative in the formats Meta rewards: short-form video, Reels, carousels and static ads with clear offers. We test hooks, visuals and audiences continuously, shift budget to what works and report in plain language on cost per lead, cost per sale and return on ad spend.
Why choose INVO2 as your Facebook ads agency
Many agencies can launch a campaign. Far fewer can fix the landing page, rebuild the tracking and produce fresh creative in the same week. Because our developers, designers and media buyers work side by side, problems that would normally bounce between suppliers get solved quickly — and your budget stops leaking.
We are transparent about everything. Campaigns run in your own ad account, you see exactly what is spent and every monthly report explains results in plain language, including what did not work and what we will test next. No lock-in contracts beyond the initial learning period, and no vanity metrics dressed up as success.
We also understand the local market: click-to-WhatsApp campaigns, creative in Sinhala, Tamil and English, and offers that suit how Sri Lankan customers decide. For UK, Australian and UAE clients we bring the same rigour, tailored to each audience.
Ideal for
- E-commerce and retail brands
- Salons, clinics, restaurants and local services
- Real estate and education providers
- Businesses whose boosted posts are not delivering sales
What’s included
Our meta ads (facebook & instagram) service
Audit & strategy
A review of past campaigns, audience research and a clear plan with targets for cost per lead or return on ad spend.
Tracking setup
Meta Pixel, Conversions API, custom events and aggregated event measurement configured and verified.
Ad creative
Designed static ads, carousels and short-form video edits with persuasive copy in English, Sinhala or Tamil.
Audience targeting
Interest, lookalike and custom audiences built from your website visitors, customer lists and engagers.
Ongoing optimisation
Weekly testing of creative, audiences and placements, with budget moved to the best performers.
Transparent reporting
A monthly report and call explaining results, learnings and next steps — no jargon, no vanity metrics.
Process
How we deliver it
- 01
Audit
We review your ad account, website tracking and competitors to find quick wins and gaps.
- 02
Set up
We fix tracking, build audiences and create the first round of ad creative for approval.
- 03
Launch & learn
Campaigns go live with structured tests so we can quickly learn what resonates.
- 04
Scale
We scale winning ads and audiences while continuously refreshing creative to avoid fatigue.
What you get
- Campaign strategy and media plan
- Pixel and Conversions API setup
- Monthly ad creative package
- Audience library
- Weekly optimisation
- Monthly performance report and call
Tools & technology
- Meta Ads Manager
- Meta Business Suite
- Conversions API
- Google Tag Manager
- GA4
- Figma
- CapCut
- Looker Studio
Management fee, excluding ad spend, which is paid directly to Meta. We recommend a minimum ad budget of LKR 50,000 per month to gather meaningful data. Three-month minimum engagement.
- Campaign management
- 8 ad creatives per month
- Tracking setup
- Monthly report & call
FAQ
Meta Ads (Facebook & Instagram) FAQs
Can’t find your answer? Ask us directly — we reply within 24 hours.
How much should I spend on Facebook ads in Sri Lanka?
For most small and medium businesses we suggest starting with at least LKR 50,000 per month in ad spend, plus the management fee. This gives Meta’s algorithm enough data to optimise. We can scale up once campaigns are profitable.
How quickly will I see results from Meta ads?
Campaigns start delivering traffic immediately, but the first two to four weeks are a learning phase while we test creative and audiences. Most clients see stable, improving results by the end of the second month.
Do you create the ad designs and videos?
Yes. Our management plans include a monthly package of static ads, carousels and short video edits. If you have product photos or raw video we will use them; otherwise we can arrange shoots.
Can you run ads to WhatsApp?
Yes. Click-to-WhatsApp campaigns work very well in Sri Lanka. We set them up with pre-filled messages and quick replies, and track conversations as conversions.
Will I own my ad account and data?
Always. Campaigns run in your own Business Manager and ad account, with INVO2 given partner access. If we ever stop working together, all campaigns, audiences and data stay with you.
Do you manage Meta ads for UK or Australian businesses?
Yes. We manage campaigns targeting the UK, Australia, the UAE and beyond, and schedule reporting calls during your working hours.
Keep exploring
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Helpful guides
E-commerce
The E-commerce Website Checklist: 40 Things to Get Right
A practical e-commerce website checklist covering product pages, checkout, payments, delivery, SEO, speed, security and tracking — before and after you launch.
6 min read
Ready to talk about meta ads (facebook & instagram)?
Tell us where you want your business to be in twelve months. We will show you the fastest, most cost-effective way to get there — free, with no obligation.