E-commerce
The E-commerce Website Checklist: 40 Things to Get Right
A practical e-commerce website checklist covering product pages, checkout, payments, delivery, SEO, speed, security and tracking — before and after you launch.
E-commerce Development
Selling online should be simple for your customers and profitable for you. INVO2 specialises in e-commerce website development in Sri Lanka, building online stores with local payment gateways, cash-on-delivery, courier integrations and a checkout designed to minimise abandoned carts. Whether you are launching your first shop or moving from social-media selling to a proper store, we build a platform ready to grow with you.
Many Sri Lankan brands start selling on Facebook and Instagram, taking orders through direct messages. It works at first, but as orders grow the process becomes chaotic: prices repeated manually, payment slips checked one by one, stock counts that never match and customers left waiting for replies late at night.
Businesses that do have a web store often struggle with a slow, confusing checkout, no local payment options or product pages that never appear on Google. Every extra step or second of loading time costs sales, and without proper tracking it is impossible to tell which marketing spend is actually generating orders.
We design product pages that sell — sharp images, clear pricing, delivery information and reviews — and a checkout that takes as few taps as possible. Local payment gateways such as PayHere, card payments, bank transfer and cash-on-delivery are all supported, alongside international payments for overseas customers.
Behind the scenes you get a straightforward dashboard to manage products, stock, orders and discounts. We connect your store to courier services, accounting tools and marketing platforms, and set up e-commerce tracking in Google Analytics and Meta so every rupee of ad spend can be measured against real revenue.
Selling online is as much about marketing and logistics as design. Because we run Meta and Google campaigns as well as building stores, we set up every store with the tracking, product feeds and landing pages that profitable advertising depends on — from day one, not as an afterthought months later.
We also know the realities of selling in Sri Lanka: cash-on-delivery, island-wide couriers, bank-transfer confirmations and customers who like to ask a question on WhatsApp before buying. Your store is designed around those habits, while staying ready to sell to customers overseas whenever you are.
After launch, we keep improving. We review conversion rates, abandoned-cart points and top-selling products with you, then recommend practical changes — from simpler checkout steps to better product photography — that increase revenue without increasing ad spend.
What’s included
Custom home, category, product and cart pages designed to showcase your products and build trust with first-time buyers.
PayHere, card, bank-transfer and cash-on-delivery options, plus Stripe or PayPal for international sales.
Product variants, stock tracking, bulk imports and low-stock alerts, all manageable from one dashboard.
Delivery zones, shipping rules and courier integrations so customers see accurate costs and tracking.
Search-friendly product URLs, product schema, fast page speeds and optimised images to win organic traffic.
GA4 e-commerce events, Meta Pixel and Conversions API, and product feeds for Google Shopping and Meta catalogues.
Process
We review your products, pricing, delivery model and payment needs, then recommend the right platform.
We design the key store templates and checkout flow, optimised for mobile shoppers.
We develop the store, import products and connect payments, couriers and tracking.
We test real orders end to end, launch and then monitor conversion rates to keep improving.
Covers a fully featured store with up to 100 products, local payments and delivery setup. Custom marketplace features, multi-vendor stores or ERP integrations are quoted separately.
FAQ
Can’t find your answer? Ask us directly — we reply within 24 hours.
We regularly integrate PayHere, card payments through local bank gateways, bank transfer with order confirmation and cash-on-delivery. For international customers we can add Stripe or PayPal, subject to your business eligibility.
It depends on your catalogue size, budget and plans. Shopify is quick and low-maintenance, WooCommerce is flexible and affordable, and a custom Next.js store gives maximum speed and control. We recommend the right option after understanding your business.
Yes. We can import products from spreadsheets, an existing store or a catalogue, and set up redirects so you keep any search rankings your old store earned.
You get an easy dashboard to view orders, update statuses, manage stock and create discount codes. Customers receive automatic email updates, and you can be notified of new orders by email.
We can set up Google Merchant Center with a product feed so your items can appear in Shopping results and Performance Max campaigns. We also create Meta catalogues for dynamic Facebook and Instagram ads.
Typical ongoing costs include hosting or platform subscription, payment gateway fees per transaction, domain renewal and optional maintenance. We give you a clear breakdown before you commit, so there are no surprises.
Keep exploring
Fast, beautiful websites built to turn visitors into enquiries.
Learn more about Website Design & DevelopmentScroll-stopping Facebook and Instagram campaigns that sell.
Learn more about Meta Ads (Facebook & Instagram)Search, Performance Max and YouTube ads that capture demand.
Learn more about Google Ads ManagementE-commerce
A practical e-commerce website checklist covering product pages, checkout, payments, delivery, SEO, speed, security and tracking — before and after you launch.
Web Development
A plain-English 2026 guide to website costs in Sri Lanka — typical price ranges, what drives the price, hidden costs to avoid and how to get an accurate quote.
Tell us where you want your business to be in twelve months. We will show you the fastest, most cost-effective way to get there — free, with no obligation.