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INVO2

Google Ads Management

Google Ads Management in Sri Lanka & the UK

When someone searches for exactly what you sell, you want to be the first business they see. INVO2 provides Google Ads management in Sri Lanka and the UK, running Search, Performance Max and YouTube campaigns built around your cost per lead and return on investment. We cut wasted spend, write ads that earn the click and make sure every conversion is tracked accurately.

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Google Ads can burn money fast without expert management

Google Ads makes it easy to start spending and surprisingly hard to spend well. Broad keywords match irrelevant searches, automated recommendations quietly raise budgets and poorly structured campaigns compete against each other. Poorly managed accounts can waste a large share of their budget on clicks that could never convert.

Tracking is the other common gap. Without properly configured conversions, Google’s smart bidding optimises for the wrong goals — cheap clicks instead of valuable leads. Business owners see rising costs and cannot tell which keywords, ads or campaigns are actually generating revenue.

Tightly managed campaigns that pay for themselves

We start with accurate conversion tracking through Google Tag Manager and GA4, including enhanced conversions and offline lead imports where possible. With clean data in place, we build campaigns around high-intent keywords, add comprehensive negative keyword lists and use smart bidding strategies that target your ideal cost per acquisition.

Ad copy and assets are tested continuously, and landing pages are reviewed so the whole journey — from search to enquiry — converts. For e-commerce we manage Performance Max and Shopping with optimised product feeds, and for brand awareness we run targeted YouTube campaigns. Every month you receive a clear report tied to leads, sales and ROI.

Why INVO2 for Google Ads management

Google Ads rewards precision. We build tightly themed campaigns, review search terms every week and bid towards real conversions — not clicks. Every account starts with a thorough audit, so you know exactly where money is being wasted before we change anything.

Our combined tech and marketing team means your landing pages, tracking and campaigns are managed together. If a page is slow or a form is broken, we fix it rather than simply reporting it, which is often the fastest way to lower your cost per lead.

For UK clients, we offer agency-quality management at a fraction of typical London rates, with reporting calls scheduled in UK hours. For Sri Lankan businesses, we focus on the high-intent local searches that turn into calls, bookings and visits.

Ideal for

  • UK service businesses such as trades, clinics and legal firms
  • Sri Lankan businesses with proven search demand
  • E-commerce stores ready for Shopping and Performance Max
  • Accounts with rising costs and unclear results

What’s included

Our google ads management service

  • Account audit

    A detailed review of structure, keywords, search terms, tracking and wasted spend, with prioritised fixes.

  • Conversion tracking

    GA4 and Google Ads conversions, enhanced conversions and call tracking configured and tested.

  • Search campaigns

    Keyword research, tight ad groups, compelling ads and extensive negative keyword management.

  • Performance Max & Shopping

    Merchant Center feeds, asset groups and audience signals to drive profitable online sales.

  • YouTube advertising

    Targeted video campaigns to build awareness and retarget visitors with compelling short-form creative.

  • Reporting & strategy calls

    A monthly dashboard and call covering spend, leads, cost per acquisition and next month’s plan.

Process

How we deliver it

  1. 01

    Audit & research

    We analyse your account, market and competitors to identify opportunities and waste.

  2. 02

    Build

    We set up tracking, restructure or build campaigns and write new ads and extensions.

  3. 03

    Optimise

    Weekly search-term reviews, bid adjustments and ad tests keep performance improving.

  4. 04

    Grow

    Once profitable, we expand into new keywords, locations and campaign types.

What you get

  • Account audit report
  • Keyword and competitor research
  • Conversion tracking setup
  • Campaign build or restructure
  • Weekly optimisation
  • Monthly Looker Studio report and call

Tools & technology

  • Google Ads
  • Google Tag Manager
  • GA4
  • Google Merchant Center
  • Looker Studio
  • Keyword Planner
  • YouTube Studio

Google Ads Management pricing

Starting from

LKR 40,000 / month

Compare all prices

Management fee, excluding ad spend paid directly to Google. UK campaigns are quoted in GBP. Includes one campaign type; additional campaign types are priced by scope.

  • Account audit
  • Tracking setup
  • Weekly optimisation
  • Monthly report & call
Get your fixed quote

Case studies

Related work

FAQ

Google Ads Management FAQs

Can’t find your answer? Ask us directly — we reply within 24 hours.

How much does Google Ads cost in Sri Lanka?

You pay Google for clicks, and costs vary widely by industry. Many local service businesses start with LKR 60,000 to 150,000 per month in ad spend. Our management fee starts from LKR 40,000 per month on top of that.

Is Google Ads better than Facebook ads?

They do different jobs. Google Ads captures people actively searching for your service, while Meta ads create demand among people who are not yet searching. Many businesses benefit from both; we will recommend the right mix for your goals and budget.

Can you manage Google Ads for UK businesses?

Yes. We manage campaigns for UK service businesses and e-commerce brands, with reporting calls scheduled during UK working hours and pricing in GBP.

What is Performance Max and do I need it?

Performance Max is an automated campaign type that shows your ads across Search, Shopping, YouTube, Display and Maps. It works best for e-commerce with a good product feed and solid conversion data. We use it where it will genuinely outperform other options.

How do you reduce wasted ad spend?

By reviewing search terms weekly, building negative keyword lists, tightening match types, excluding poor locations and devices, and bidding towards real conversions rather than clicks.

Do I need a new website to run Google Ads?

Not necessarily, but your landing page has a huge effect on results. We review it before launching and can create a dedicated, fast-loading landing page if your current site is holding campaigns back.

Keep exploring

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    6 min read

Ready to talk about google ads management?

Tell us where you want your business to be in twelve months. We will show you the fastest, most cost-effective way to get there — free, with no obligation.

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