E-commerce & Retail
Digital Growth for E-commerce Brands
Whether you sell handmade goods through Instagram or run a growing online store, e-commerce success comes down to three things: a fast store people trust, a smooth checkout and marketing that brings the right shoppers back again and again. We help retail brands in Sri Lanka and beyond get all three working together.
The challenge
Common challenges in e-commerce & retail
Orders stuck in DMs
Taking orders through messages does not scale — prices get repeated, payments are hard to verify and customers wait.
Abandoned carts
Slow pages, surprise delivery costs and missing payment options cause shoppers to leave at checkout.
Rising ad costs
Without accurate tracking and product feeds, ad platforms optimise for clicks instead of profitable sales.
Stock chaos
Selling across social media, a website and a physical shop makes stock levels impossible to keep accurate.
How INVO2 helps
- We build mobile-first stores with PayHere, card, bank transfer and cash-on-delivery options, plus courier integrations that show accurate delivery costs.
- We set up GA4 e-commerce tracking, Meta Pixel with Conversions API and Google Merchant Center feeds, so every marketing rupee can be tied to revenue.
- We run full-funnel campaigns — prospecting, retargeting and catalogue ads — and keep improving conversion rates with regular testing.
Services
Relevant services
E-commerce Development
Online stores that make buying easy and selling profitable.
Learn more about E-commerce DevelopmentMeta Ads (Facebook & Instagram)
Scroll-stopping Facebook and Instagram campaigns that sell.
Learn more about Meta Ads (Facebook & Instagram)Google Ads Management
Search, Performance Max and YouTube ads that capture demand.
Learn more about Google Ads ManagementSEO Services
Rank higher on Google and win customers who are ready to buy.
Learn more about SEO Services
Work
Relevant projects
E-commerceE-commerce & RetailStudio conceptCeylon Spice — direct-to-consumer spice storefront
A warm, story-led online store for single-origin Sri Lankan spices, with local payments, international shipping and multi-currency pricing.
View project
MarketingHome ServicesStudio conceptSwiftFix — Google Ads landing page for a London plumber
A high-intent emergency landing page built for Google Ads: click-to-call first, a two-minute quote form and trust signals above the fold.
View project
WebTourism & HospitalityStudio conceptPalm Cove — direct-booking website for a boutique hotel
An immersive, image-led website that makes booking direct the easy choice — with a sticky availability bar and rich suite pages.
View project
FAQ
E-commerce & Retail: frequently asked questions
Can’t find your answer? Ask us directly — we reply within 24 hours.
Can you help me move from Instagram selling to a proper online store?
Yes. We set up a store with your products, payments and delivery options, then connect it to your Instagram and Facebook shops so customers can buy directly without messaging you.
Which e-commerce platform is best for a Sri Lankan business?
Shopify suits most businesses wanting low maintenance, WooCommerce offers flexibility at low cost, and a custom Next.js store gives the best speed for larger catalogues. We recommend the right platform after a free consultation.
Can I sell internationally?
Yes. We can add multi-currency pricing, international payment gateways and shipping rules so you can sell to customers in the UK, Australia, the UAE and beyond.
Let’s Build Something That Breathes Growth
Tell us where you want your business to be in twelve months. We will show you the fastest, most cost-effective way to get there — free, with no obligation.